Author
Creator of Ethernal One
Llorenç Ballester is the creator of Ethernal One and Partner & CTO at Emfasi, a digital agency in Barcelona. He builds products with artificial intelligence and writes about permanence, memory, and the words worth keeping.
A card ends up in a drawer. What you write on Ethereum ends up on the chain. This is not about anniversaries — it is about what you actually want to say, and whether you want it to last.
Permanence is a constraint, not a feature. That is what makes it meaningful — and why you should be selective about what you choose to make permanent.
Not every memory needs to be kept. But some are too specific — too much of a particular moment in time — to leave to the unreliability of recall.
A promise you cannot revisit is just an intention. The ones that hold are the ones you wrote down, in full, before you knew how hard it would be to keep them.
A milestone does not need a party. Sometimes it needs a sentence — one that says: this happened, it mattered, and I was here.
A letter to yourself is not a reminder. It is a record of who you were — and what you believed in a moment that has already passed.
